Art director Marc Allenby and copywriter Nadia Doherty take us through life on the shoot of the new Renault 4+ advert, “The Kid”:
In life, it’s rare when big projects happen seamlessly. That’s especially true when a lot of people are involved. When it came to the shooting of this advert, it was just that: seamless. Even the weather mirrored the atmosphere on set, as we enjoyed a week full of bright days, mild temperatures and gorgeous sunsets.
As the week went on, and we all got to know each other, a lot of big personalities came out. But none were quite as big as the smallest person on set – Conor. Don’t let his baby blues fool you; that kid is three feet of dynamite. Whatever happens after this ad airs, one thing’s for sure, that kid is going places…
During casting, it became clear really quickly that Alan and Connor had an amazing chemistry on camera.
We kept telling the local kids that Justin Bieber was in one of these camper vans; they didn’t really care.
Here you can see Dave conducting very important advertising business while Colin contemplates the mysteries of the universe.
Second day on set and the cars are looking good.
Conor and Alan bonded early on, and we all laughed as he insisted on calling him ‘fake dad’ throughout the shoot. Adorable.
More on set magic, as we set up the low rider.
Our modern family gets behind the wheel.
The sun even managed to follow us indoors. This is the UK, right?
Faux snow on a beautiful Spring day.
Setting up the conference scene.
Lucy and Alan meet for the first time.
Lucy the smokeshow and Alan on a date.
Things get racy in the hotel.
Here you see Kelly walking past the best catering truck in the world. (Seriously, their food was unbelievable).
Fun in the sand and sun.
Waiting around is so much easier when you’re in good company.
Those all important make-up and costume tweaks – it’s all in the detail!
We see you!
The whole gang.
Probably the only time you’ll see someone wearing a hat and jacket on set.
Marc and Nadia having the best day ever.
And here come the props.
Stop the car, I have to wee!
En route to the Isle of Wight.
Not that we’re trying to rub it in, but it was this sunny all week. Tough gig, huh?
Keeping it real on the streets of the Isle of Wight.
Someone invent a time-travelling device so we can go back here. Like now!
And it’s a wrap..!