Plenty, the SCA Hygiene-owned brand, today launches a new advertising campaign starring Plenty’s number one fan Juan Sheet, the Latino cleaning superhero, demonstrating that Plenty can tackle cleaning messes with excelled wet-strength.
‘Swing Bin’ and ‘Height Chair’ have launched on national television, alongside a press campaign, and will be followed by further spots later in the year.
“Wet-able, wring-able, strong as bull,” Juan Sheet reveals, ending each spot with the question: “Have you got Plenty wet?” They end with the strapline “One sheet does plenty”. press release.
Take a look at the work below.