‘Peel Here’ for skin charity DEBRA
We’ve created a hard-hitting Facebook App for national charity DEBRA, which explicitly shows what happens to the sufferers of Epidermolysis Bullosa (EB).
The ‘Peel Here’ campaign launches today on DEBRA’s Facebook page. It’s a digital interactive awareness campaign that carries a simple yet powerful message about EB, a painful genetic condition that causes the skin to blister and shear at the slightest friction, or even spontaneously.
The App features a moving image of a young boy with a plaster over his torso and the invite “Want to know what it’s like to be the parent of a child with EB?”. When the user clicks their mouse over the dressing, which is marked ‘Peel’, and pulls to drag it reveals the blistered skin beneath and the reality of living with the condition every day. See the App here and read more about the campaign here.
Huge thanks to our friends at Pretzel Films (production) and Absolute Post (post production) for making it happen.
