Publicis Chemistry has scooped three awards for client SCA at the Institute of Promotional Marketing (IPM) Awards, held in London this week. The team won for its work on the Cushelle and Plenty tissue and paper towel brands.
Trade body IPM represents the interests of promoters, agencies and service partners engaged in promotional marketing. At this year’s awards more than 100 senior practitioners from across the promotional marketing industry judged some 330 entries across more than 30 categories.
Publicis Chemistry picked up: Silver for ‘Cushelle Koala Hugs Giveaway’ in the Digital Promotions category; Bronze for ‘Cushelle Irresistible Match’ in the Household category; Bronze for ‘Plenty The Big one launch’ in the New Product launch category.