Publicis London has created an advertising campaign to promote the new market-leading Renault 4+ customer care programme. The brand-led ad campaign for Renault UK will air from tonight, Monday February 6.
The 40-second ad tells the story of a young man from graduation up to the birth of his first child in a series of vignettes. Over the course of four years he graduates, meets a woman and falls in love, moves in with her, marries her and they have a baby. In the final scenes the couple is featured driving home with their newborn.
As time – and their needs – progress, the car featured changes from a Renault Clio to a Renault Scénic, illustrating both how so much can change in four years and how the offer is fully transferable free of charge. The ad reveals how no matter where life takes you, Renault will be there along the way to smooth the journey.
There will also be 10 second TV spots, brand and tactical press, a 64-page mailer which replicates the TVC through animation when flicked through, and digital activity including YouTube, rich media, pre-roll, online banners, mobile website and landing page.
Media planning and buying is through OMD UK. The production company is Rattling Stick, with post production through The Mill.
Phil York, Renault UK Marketing Director, said: “We are delighted to launch the all-new 4+ package illustrating how Renault is always there for its customers, accompanying them across life’s ups and downs. This is the first in a series of communications highlighting the peace-of-mind that customers have when they buy a new Renault car or van, be it petrol, diesel or electric.”
Publicis London Chief Executive Karen Buchanan said: “We wanted this campaign to communicate the assurance that Renault can bring, particularly in the context of people’s changing lives. The work achieves this with the warmth, emotion and humanity that we have come to associate with the best Renault advertising.”
The competitive customer care package was launched by Renault UK on February 1 and is designed to give buyers peace of mind in cash-strapped times. Renault 4+ includes four years warranty, roadside cover, servicing and finance package in any vehicle across Renault’s range.