Renault TV, which is built, produced and managed by Publicis Entertainment, has announced multiplatform extensions of its branded entertainment channel RTV including apps and a mobile-optimised site.
The apps will be available for smartphones and tablets on the iOS and Android platforms, and aimed at strengthening the customer’s experience of the brand. Viewers will also be able to share their favourite shows across social media and interact even more with the Renault brand.
At the same time the Renault TV website, www.renault.tv, has been redesigned improve the ease of the user experience and will be compatible with mobile devices. To date, the website www.renault.tv has had 1.3m visits with an average dwell time of more than 10 minutes.
“Today, people expect digital services to be available across all platforms and be fully integrated with social media and Renault, as a people-centric business, is at the forefront of delivering this. Renault TV is a real showcase for the brand’s history, products and events. Our aim, with the website and the new apps, is to give a more immersive experience, and entertain, inform and inspire our audience like never before,” says Senior VP, Global Marketing & Communication Stephen Norman.
Three years ago Renault was the first carmaker to launch a television channel internationally, Renault TV, which is now the world’s largest branded automotive TV network and available 24 hours a day, seven days a week, on the Sky and Freesat platforms in the UK and on Canalsat, Free and Alice in France as well as internationally via www.renault.tv.
Renault TV shows span genres including test drives, factual entertainment, observational documentaries, lifestyle shows and motorsport content (Formula 1 and WSR). It is a showcase for the brand and its products, broadcasts news on the latest models and features magazines and entertainment for all audiences.
The top-rating programmes on the channel include test drives for all the car models as well as THE ELECTRIC REVOLUTION, an insightful documentary on the history of electric motoring; HAPPY CAMPERS, a fun show following a gadget-addicted family forced to spend a night camping in the wilderness; ICONS: RENAULT 4, the story of this classic car and RACING LIFE, featuring exclusive access to the F1 Team Renault drivers.