We’ve created an ad campaign to promote the new market-leading Renault 4+ customer care programme.
The charming 40-second ad tells the story of a young man from graduation up to the birth of his first child in a series of vignettes. Over the course of four years he graduates, meets a woman and falls in love, moves in with her, marries her and they have a baby. In the final scenes the couple is featured driving home with their newborn.
As time – and their needs – progress, the car featured changes from a Renault Clio to a Renault Scénic, illustrating both how so much can change in four years and how the offer is fully transferable free of charge. The ad reveals how no matter where life takes you, Renault will be there along the way to smooth the journey.