Plenty's Juan Sheet faces The Big One Challenge
Juan Sheet, brand icon of SCA’s leading household towel brand Plenty, returns to TV screens this weekend in idents supporting Plenty’s sponsorship of hit ITV1 show The Cube.
The sexy, Latino cleaning superhero is starring in a series of sponsorship idents, ‘Juan Sheet and The Big One Challenge’, created by the agency. They support the launch of Plenty The Big One, a new, larger product which aims to increase consumer uses outside the kitchen.
