The agency has developed a Braille print advertisement for global financial services firm UBS under its “We will not rest” brand philosophy.
The advert will launch exclusively in The Economist magazine across the UK, Europe and Asia-Pacific in this week’s edition (March 31). It asks: “What lessons can a financial institution draw from a chance encounter in 18th century Paris?”
We worked closely with the Royal National Institute for the Blind (RNIB) to create the unique advert, which tells – in Braille – the inspirational story of Valentin Haüy, who believed that all children had the right to an education and opened a specialised school for the blind in 1784. Amongst the school’s pupils was the young Louis Braille who, during his time at the school, developed his system of raised dots – a system that would later become the predominant method of reading and writing for the blind. Read the full press release.