We’ve won a Cresta 2011 award for our interactive outdoor campaign for Renault Wind Roadster, “12 Second Strip”. The ad encouraged people to record themselves stripping to a single layer of clothing in less than 12 seconds, reflecting the time it takes for the Wind Roadster to open its roof.
Participants who uploaded their clips to 12secondstrip.co.uk or on Renault’s YouTube page stood the chance of winning one of the new cars. The campaign also encouraged people to film themselves stripping at outdoor locations in Manchester and London displaying 12secondstrip ads on digital screens, as well as at local Renault dealers.
All of the winners and finalists are now displayed on the Cresta website: http://www.cresta-awards.com/2011.