We’ve created an integrated campaign to support RBS’ sponsorship of, and participation in, Manchester Pride 2012, which this year takes a “Queer’d Science” theme. As part of the activity we have also created the official 2012 Manchester Pride festival app, as part of RBS’ sponsorship of the festival, which you can download from here.
RBS is again entering a float in the parade, which we last year won, and running a unique competition to be part of their “Periodic Table” themed float entry in the Manchester Pride Parade. Also built within the app is a “Dress Up” photographic feature which gives people the opportunity to join in on the theme and see how they would look as one of the elements within the Periodic Table.
The app is available for iPhone, iPad, iPod Touch and on Android from Google Play. Other features include information about the site, location of facilities such as box office and wristband exchange, as well as the extensive fringe events and clubs within Manchester’s famous Gay Village. It also features information on the weekend’s entertainment schedule.
Manchester Pride runs from Friday 17 to Monday 27 August.