Renault taps into Facebook Timeline
We’ve launched a new Facebook application for Renault, the Renault 4+ 4 years in 4 pictures, that lets people showcase their most popular pictures from the last four years on the social networking site’s new Timeline layout.
The app allows users to create a unique Timeline ‘cover’ image showing four years in four pictures, and has been designed to coincide with the move to switch all Facebook profiles to Timeline. A user’s cover image, together with their profile picture, becomes the first thing someone now sees on their page.
The concept supports the new Renault 4+ customer care package by encouraging users to reflect on their last four years through their most ‘liked’ Facebook photos. It is part of an integrated advertising drive, which demonstrates how life can change over four years and how Renault is always there for its customers, accompanying them across life’s ups and downs.
Read the press release or visit the app
