Take a look at this charming spot, “Bike”, for SCA tissue and toilet paper brand Tempo.
The overall campaign, “As Life Unfolds”, shows how Tempo is a constant, caring companion throughout life. The idea is executed through hand-drawn animated stories that unfold and fold on the back of a tissue, and builds on Tempo’s reputation as a long-established and trusted brand, whilst seeking to engage consumers on a more emotional level.
“Bike” promotes the Tempo Hanky Classic pocket packs of tissues and tells the story of boy meets girl, and his innocent attempt to catch up with her along a bike journey. Along the way he stops to offer a Tempo tissue to those he meets: for a man who has sneezed, a child crying because she has lost her balloon and a jogger to mop his brow. The ad ends with the tissue folding back into the pack and the endline “Tempo. As life unfolds”.
Read the full press release.