Tourism Ireland today launches its global advertising campaign – ‘Jump Into Ireland’ – to promote the island of Ireland overseas in 2012 and beyond.
The new Tourism Ireland includes TV, radio, press, cinema and online advertising. It launches this month in 22 markets around the globe to an estimated annual audience of 200 million potential visitors worldwide. The soundtrack for the TV ads is taken from the latest album, Fallen Empires, of Co Down band Snow Patrol.
The campaign presents Ireland in a way that clearly differentiates the island from its competitors, capturing the essence of a holiday here and highlighting its iconic experiences and warm, friendly people. The tagline for the new campaign – ‘Jump into Ireland’ – is designed to convey a sense of playfulness and to reflect the immersive nature of a holiday here.
View the press release