Dacia

Ingenious Productions

Teams involved

  • Brand Communication

A new TV ad to show that when you apply Dacia’s smart engineering and ingenuity to the world of marketing, you can make a little go a long way.

What we did

Where many car brands might baulk at the idea of creating an advert without a full crew and budget, we saw an opportunity to use the same smart thinking that Dacia uses in its alternative business model and efficient engineering to make an advert for the times.

We created one of the stand-out advertising campaigns of lockdown using three laptops, a drill, a record player, some bike lights and a 1:43 scale model of a Dacia Duster.

What we learnt

This was a campaign that proved, instead of just telling, that you can make a quality product without burning money.

Interested in working together?